UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

Jessica M. Balch

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report, published […]

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