February 20, 2024

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The Legal System

Referrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients

Referrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients

Referral Marketing

Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business.  And a recent big win by a small Connecticut law firm reinforces this admittedly anecdotal finding.

Take a look at this behind-the-scenes video, where the Connecticut Trial Law Firm team shared the backstory of its recent record-setting $100 million verdict for its client, who was paralyzed from the waist down in a warehouse accident that tragically, ‘was 100 percent preventable.”  In the video, Ryan McKeen explains (around 1:10) that one of his colleagues – another local lawyer – had referred the case to him after meeting the client’s brother at a minor league hockey game sponsored by that lawyer’s firm and learning of his need for a lawyer.  

Of course, we’ve heard the advice over and over again about the power of personal referrals – though it’s often lost amidst the white noise of SEO, online reviews, social media, and digital marketing.  Which incidentally, remain important tools to keep a presence online and to assure a referred client that your firm is the right choice.  Just don’t rely on those marketing tools to the exclusion of others, especially referrals.

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