Following the 2020 ABA TECHSHOW, I wanted to provide a list of the top 10 online marketing takeaways. The non-traditional format of the “Un-Track for Doers” was filled with practical information, and one of the recurring topics in these sessions, along with the presentation by Joy Hawkins and Gyi Tsakalakis […]
Google and iHeartMedia Sued Over Unlawful Advertising
First hand experiences are an extremely potent weapon when it comes to convincing audiences about a product or service. Marketers and advertisers invest a lot of resources in testimonials. Google did the same to promote their smartphone Pixel4 in 2019 and 2020, only the testimonials were falsified, scripted and likely […]